“We’re a family business”
I’ve been having a lot of calls with mobile content publishers recently. I always like to start with an introduction so that people on the call get a sense of me and my team. I like to use the time to understand what everyone’s mandate is and get a sense of the expectations right up front.
Pretty standard stuff, right? I’ve been doing this for years now but I just had a call that left an impression. Let me explain what it was that impressed me so much.
The head of the company on the other end let each of his colleagues introduce themselves and then instead of going through the spiel himself he said that his only role was to ensure that morale was high at his company. “We’re a small company, a family business”.
To him, the high morale of his staff was worth everything. It kept the team agile, innovative and happy to come in in the mornings. It was the reason why his team stayed with the company even though it was a small, family-run business.
He didn’t say more than this, but it was enough. Enough for me to see that beneath the friendly joking on the call, his team felt respected. That respect meant that they had the confidence to really make things happen. I couldn’t help but be impressed and it sure makes me feel confident and excited to work with them.
