Your online identity and you

Andy Oram on online identity:

But we have to accept that we are constrained in life by how others see us, that many will formulate opinions from the digital trail we are all building just by living in the modern world, and that we can’t control how others see this trail.

An informative series of articles explaining the importance of understanding the details of how internet companies know and mine who you are, where you are and what you are doing.